Business and Technology White Paper Writing

Don't bore them. Excite them! Describing the business benefits of products or services with easy-to-understand copywriting is a core competency of Stelzner Consulting. Our lead writer, Michael Stelzner, is considered the world's leading white paper writer (he authored the bestseller Writing White Papers: How to Capture Readers and Keep Them Engaged).

Below are sample white papers for a wide range of products and concepts. We have written over 100 white papers for Microsoft, FedEx, Motorola, HP, Monster, NEC, SAP and many other businesses. In addition to copywriting, Stelzner Consulting also provides custom illustration services.

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International Air Transit White Paper Copywriting The copywriting and associated illustrations for this whitepaper were created for FedEx to present the business value of exporting products via air from China. FedEx White Paper Copywriting Sample (PDF)

Document Management White Paper Copywriting This white paper describes the advantages of automating document management and was produced for OneTouch. OneTouch White Paper Copywriting Sample (PDF)

Internet Advertising White Paper Copywriting The copywriting and associated illustrations for this whitepaper were created for DoubleClick to present the business value of their AdServer 5 product. DoubleClick is the pioneer of Internet advertising solutions. DoubleClick White Paper Copywriting Sample (PDF)

Push-to-Talk Mobile White Paper Copywriting This white paper was written for Motorola for the release of its international push-to-talk technology. Stelzner Consulting also designed the Motorola template and accompanying illustrations. Motorola White Paper Copywriting Sample (PDF)

Health Care Supply Chain White Paper Copywriting This white paper was written for Cardinal Health to convey the value of consolidating supplies in the operating room. Cardinal Health White Paper Copywriting Sample (PDF)

Identity Theft White Paper Copywriting This white paper was written for Acxiom and TransUnion to communicate a joint solution that helps financial institutions overcome fraud. Acxiom / TransUnion White Paper Copywriting Sample (PDF)

Peer-to-Peer File Sharing White Paper Copywriting The copywriting and associated illustrations for this whitepaper were created for Akonix to demonstrate the problem instant messaging applications create for the enterprise. Akonix White Paper Copywriting Sample (PDF)

Mobile Services White Paper Copywriting Copywriting and design for this whitepaper was written for Comverse to present a new mobile concept known as Multimodality. Comverse is a leader in telecommunication services such as voice portals. Comverse White Paper Copywriting Sample (PDF)

Networking Technology White Paper Copywriting The copywriting and associated illustrations for this whitepaper were created for JNI to introduce a new technology called InfiniBand. JNI is a major provider of networking solutions. JNI White Paper Copywriting Sample (PDF)

Internet Security White Paper Copywriting Copywriting for this white paper and its illustrations were created for Rainbow Technologies to describe the benefits of public key encryption technology. Rainbow White Paper Copywriting Sample (PDF)

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